Growth
The Village Market against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Village Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Village Market locations across 9 US states. North Carolina, California, and Massachusetts hold 40% of them.
Tracked stores by state
- North Carolina 2
- California 1
- Massachusetts 1
- Minnesota 1
- New Jersey 1
- Ohio 1
- Texas 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at The Village Market
Tracked chains The Village Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Greenbush Package and General Store
100
Kenyon College
79
Thirsty Surfer
71
Kenberma Food Mart
63
Harborside Wine and Spirits
61
Fish Hut Grill
59
Wiggin Street Cafe
56
Cedar Point Tire
48
Hingham Lumber
47
Salt Society
47
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