Growth
Big Blue Swim School against its category
The biggest tracked US swimming pool chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Blue Swim School's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Wynn Las Vegas
|
- |
| 2 | M M Resort Spa Casino | - |
| 3 |
F
Foss Swim School
|
-3.7% |
| 4 | S Silver Legacy Pool | -24.9% |
| 5 | J Jeff Rouse Swim and Sport Center | -29.8% |
| 6 |
P
Perdido Beach Resort
|
-10.3% |
| 7 | W Warrior River | - |
| 8 | D Disney's BoardWalk | -9.4% |
| 9 | M Meridian Pool | -55.1% |
| 10 | M Marriott Newport Beach Poolside | -39.1% |
| 11 |
B
Big Blue Swim School
|
-30.0% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Big Blue Swim School locations across 10 US states.
Tracked stores by state
- Illinois 3
- Michigan 2
- Virginia 2
- California 1
- Colorado 1
- Georgia 1
- Indiana 1
- North Carolina 1
- New Jersey 1
- Texas 1
Customer overlap
Who shops at Big Blue Swim School
Tracked chains Big Blue Swim School customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends