Trends · data through September 2026

Liquor Stores in the United States

Iceflower tracks 31,067 stores from 22,417 liquor store chains in the United States. Mega Liquor & Smoke grew fastest over the last year, ahead of Top Shelf and NH Liquor & Wine Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
22,417
Tracked stores
31,067
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mega Liquor & Smoke and Top Shelf sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Mega Liquor & Smoke ▲13 +18.0%
2 Top Shelf ▲12 +17.5%
3 NH Liquor & Wine Outlet ▲1 +16.2%
4 Wine Outlet ▲20 +16.0%
5 Mr Liquor ▲12 +15.1%
6 Kwik N Kold ▲9 +15.0%
7 Beer Universe ▲13 +14.2%
8 Royals Liquor ▲6 +13.3%
9 Liquor Depot ▲7 +13.2%
10 Macadoodles ▲1 +13.1%
11 Shores Liquor ▲5 +13.0%
12 New Hampshire Liquor & Wine Outlet ▲3 +12.8%
13 Liquor Express ▲8 +12.6%
14 Trevor's Liquor ▲4 +11.8%
15 In The Zone ▲15 +11.4%
  • Fine Wine & Good Spirits
  • Virginia ABC
  • Spec's Wines, Spirits & Finer Foods
  • ABC Fine Wine & Spirits
  • Idaho State Liquor Store
  • Binny's Beverage Depot
  • BevMo!
  • Other tracked chains

Store footprint

Store map

25,000 of 31,067 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,448 of the 31,067 stores (5%); 20,040 of the 22,417 tracked chains have a single store here.

  • Fine Wine & Good Spirits (523)
  • Virginia ABC (411)
  • Spec's Wines, Spirits & Finer Foods (189)
  • ABC Fine Wine & Spirits (161)
  • Idaho State Liquor Store (44)
  • Binny's Beverage Depot (47)
  • BevMo! (164)
  • Other tracked chains

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