Growth
Royal Liquor against its category
The biggest tracked US liquor store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royal Liquor's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Fine Wine & Good Spirits | +0.1% |
| 2 | Virginia ABC | -0.7% |
| 3 | Spec's Wines, Spirits & Finer Foods | +4.8% |
| 4 | ABC Fine Wine & Spirits | +2.6% |
| 5 | Idaho State Liquor Store | +0.8% |
| 6 | Binny's Beverage Depot | +1.0% |
| 7 | BevMo! | -6.5% |
| 8 | State Liquor Store | -0.1% |
| 9 | DABS Utah State Liquor Store | -14.6% |
| 10 | Big Red Liquors | +6.2% |
| 146 | Royal Liquor | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Royal Liquor locations across 9 US states. Michigan, California, and Illinois hold 65% of them.
Tracked stores by state
- Michigan 5
- California 4
- Illinois 4
- Texas 2
- Alabama 1
- Colorado 1
- Georgia 1
- Iowa 1
- South Carolina 1
Customer overlap
Who shops at Royal Liquor
Tracked chains Royal Liquor customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pat's Food Center
100
Fresh Approach
65
Bakers Sports Pub and Grill
52
Sal's Beverage World
34
DeMito's Saloon
33
Killian Wine & Spirits
28
ENVEE Restaurant & Bar
28
Hollywood Super Market
24
Villa Park Fruit Market
24
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