Trends · data through September 2026

Liquor Stores in New Mexico

Iceflower tracks 56 stores from 45 liquor store chains in New Mexico.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
45
Tracked stores
56
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Kelly Liquors - -17.7%
  • Four Winds Convenience Store
  • Kelly Liquors
  • Paradise Liquors
  • El Rey Liquors
  • Kelly Liquor
  • Kokoman Fine Wines and Liquor
  • Owl's Liquors
  • Other tracked chains

Store footprint

Store map

56 tracked store locations in New Mexico. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 16 of the 56 stores (29%); 41 of the 45 tracked chains have a single store here. 9% of the tracked grocery & convenience stores here are liquor stores, against 22% across the United States.

  • Four Winds Convenience Store (1)
  • Kelly Liquors (9)
  • Paradise Liquors (2)
  • El Rey Liquors (2)
  • Kelly Liquor (2)
  • Kokoman Fine Wines and Liquor (1)
  • Owl's Liquors (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Kelly Liquors 9
  • 2 Paradise Liquors 2
  • 3 El Rey Liquors 2
  • 4 Kelly Liquor 2
  • 5 Four Winds Convenience Store 1
  • 6 Del Norte Liquors 1
  • 7 Paramount Liquor & Lounge 1
  • 8 Discount Liquors 1
  • 9 Q Package Liquor 1
  • 10 Copper Mug Liquor 1
  • 11 Southwest Grape & Grain 1
  • 12 Los Arcos Liquor Mart 1
  • 13 El Prado Liquor Store 1
  • 14 Legers Package Liquor Store 1
  • 15 Bootheel Grocery 1
  • 16 Distil Beer Wine Spirits 1
  • 17 Quality Liquor 1
  • 18 Kelly Liquors Solana 1
  • 19 Cooney's Package Liquor 1
  • 20 LA Liquors 1
  • 21 Victor's Home Brew 1
  • 22 Beverage Barn 1
  • 23 Downtown Liquor & Foodmart 1
  • 24 Kelly's Liquors 1
  • 25 Secrest Market 1
  • 26 Kokoman Fine Wines and Liquor 1
  • 27 Owl's Liquors 1
  • 28 Snappy Liquor 1
  • 29 Griego's Market & Liquor Inc 1
  • 30 Jake's Liquor Store 1
  • 31 Quarters Discount Liquors 1
  • 32 Silver City Beverage Co. 1
  • 33 Stone Face Package Liquors 1
  • 34 Freeway Liquors 1
  • 35 Jubilation Beer Wine & Spirits 1
  • 36 Susan's Fine Wine and Spirits 1
  • 37 Cliff's Liquors 1
  • 38 Rodeo Plaza Liquors 1
  • 39 Hilltop Bottle Shop 1
  • 40 Zia Liquors 1
  • 41 Red Rock Package Liquor & Lounge 1
  • 42 Casa Liquors 1
  • 43 Ski-Hi Liquors 1
  • 44 Stadium Liquors 1
  • 45 C&C Liquors and More 1

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