Growth
Cheers against its category
The biggest tracked US liquor store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cheers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Fine Wine & Good Spirits
|
-1.4% |
| 2 |
V
Virginia ABC
|
+0.1% |
| 3 |
S
Spec's Wines, Spirits & Finer Foods
|
+7.0% |
| 4 |
A
ABC Fine Wine & Spirits
|
+3.3% |
| 5 | I Idaho State Liquor Store | +2.1% |
| 6 |
B
Binny's Beverage Depot
|
-1.1% |
| 7 | S State Liquor Store | +3.5% |
| 8 |
B
BevMo!
|
-5.8% |
| 9 | T Tops Market | +4.1% |
| 10 | B Big Red Liquors | +3.8% |
| 126 | C Cheers | +1.8% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Cheers locations across 14 US states.
Tracked stores by state
- Florida 4
- Indiana 2
- Texas 2
- Wisconsin 2
- Arizona 1
- California 1
- Connecticut 1
- Louisiana 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- New Hampshire 1
- Ohio 1
- Virginia 1
Customer overlap
Who shops at Cheers
Tracked chains Cheers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Monroe Carryout
100
C
Center Package Store
74
C
Cobalt Fuel
74
E
East Hampton Lanes
73
P
Portland Liquors
59
S
Seaway Market Place
52
T
The Dublin
51
B
Belltown Hill
48
E
East Hampton Town Hall
46
G
Gildersleeve Spirit Shop
46
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