Growth
Dirt Cheap against its category
The biggest tracked US liquor store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dirt Cheap's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Fine Wine & Good Spirits | +0.1% |
| 2 | Virginia ABC | -0.7% |
| 3 | Spec's Wines, Spirits & Finer Foods | +4.8% |
| 4 | ABC Fine Wine & Spirits | +2.6% |
| 5 | Idaho State Liquor Store | +0.8% |
| 6 | Binny's Beverage Depot | +1.0% |
| 7 | BevMo! | -6.5% |
| 8 | State Liquor Store | -0.1% |
| 9 | DABS Utah State Liquor Store | -14.6% |
| 10 | Big Red Liquors | +6.2% |
| 71 | Dirt Cheap | -28.0% |
Share of tracked category spend, indexed
Store footprint
Store map
78 tracked Dirt Cheap locations across 10 US states. Mississippi, Missouri, and Louisiana hold 69% of them.
Customer overlap
Who shops at Dirt Cheap
Tracked chains Dirt Cheap customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Schnucks
100
FastLane
77
Blarney Stone Sports Bar and Grill
53
Royals Liquor
46
Karsch's Village Market
40
On The Run
38
Rhodes Convenience Store
36
ZX
33
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