Trends · data through September 2026

Liquor Stores in New Hampshire

Iceflower tracks 118 stores from 37 liquor store chains in New Hampshire. NH Liquor & Wine Outlet grew fastest over the last year, ahead of New Hampshire Liquor & Wine Outlet and Beer and Wine Nation.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
37
Tracked stores
118
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. NH Liquor & Wine Outlet and New Hampshire Liquor & Wine Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 NH Liquor & Wine Outlet - +4.6%
2 New Hampshire Liquor & Wine Outlet - +1.6%
3 Beer and Wine Nation - -9.3%
  • NH Liquor & Wine Outlet
  • New Hampshire Liquor & Wine Outlet
  • The City Tobacco and Beverage Center
  • Discount Borderline Beverages
  • Borderline Beverage
  • Smiley's Discount Beverage
  • Discount Beverages
  • Other tracked chains

Store footprint

Store map

118 tracked store locations in New Hampshire. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 86 of the 118 stores (73%); 32 of the 37 tracked chains have a single store here. 16% of the tracked grocery & convenience stores here are liquor stores, against 22% across the United States.

  • NH Liquor & Wine Outlet (64)
  • New Hampshire Liquor & Wine Outlet (15)
  • The City Tobacco and Beverage Center (2)
  • Discount Borderline Beverages (1)
  • Borderline Beverage (1)
  • Smiley's Discount Beverage (1)
  • Discount Beverages (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 NH Liquor & Wine Outlet 64
  • 2 New Hampshire Liquor & Wine Outlet 15
  • 3 Beer and Wine Nation 3
  • 4 The City Tobacco and Beverage Center 2
  • 5 The Beer Store 2
  • 6 Capital Beverages 1
  • 7 Hudson Brews 1
  • 8 Shurfine Market 1
  • 9 Glen Beverage Company 1
  • 10 Abbey Cellars 1
  • 11 Pleasant Street Smoke & Beer Outlet 1
  • 12 South Street and Vine 1
  • 13 Wine on Main 1
  • 14 Farnum Hill Cider 1
  • 15 Tiny Bubbles 1
  • 16 NH Liquor Commission 1
  • 17 NH Liquor Store 66 1
  • 18 Indian Rock Market & Smoke Shop 1
  • 19 NH Liquor Store 62 1
  • 20 Lazy Dog Beer Shoppe 1
  • 21 Little Town Brews 1
  • 22 Stateline Beverage Depot 1
  • 23 Bert's Beer & Wine 1
  • 24 The Packie - Craft Beer Store 1
  • 25 The City - Beverage Center Plaistow NH 1
  • 26 Greg & Jane's Beer & Wine 1
  • 27 Ray's Stateline Market 1
  • 28 Cheers 1
  • 29 Kevin's Discount Center 1
  • 30 Vista Bev & Market 1
  • 31 Kev's Country Store 1
  • 32 Case N Keg 1
  • 33 NH-VT Smoke & Beverage Outlet 1
  • 34 Discount Beverages 1
  • 35 Smiley's Discount Beverage 1
  • 36 Borderline Beverage 1
  • 37 Discount Borderline Beverages 1

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