Growth
Rituals against its category
The biggest tracked UK beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rituals's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sephora | - |
| 2 |
L
Lush
|
-17.6% |
| 3 | S Space NK | - |
| 4 |
R
Rituals
|
- |
| 5 |
S
Sally Beauty
|
-12.8% |
| 6 |
T
The Body Shop
|
-23.5% |
| 7 | B Beauty Base | -1.1% |
| 8 | B Beauty Outlet | -12.1% |
| 9 | W Wrexham | -25.4% |
| 10 |
K
Kiko Milano
|
+1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
77 tracked Rituals locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 14
- South East 12
- East of England 8
- South West 8
- Scotland 7
- East Midlands 5
- Northern Ireland 5
- West Midlands 5
- North West 4
- Yorkshire and The Humber 4
- North East 3
- Wales 2
Customer overlap
Who shops at Rituals
Tracked chains Rituals customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
YO! Antrim Massereene Tesco Kiosk
62
S
Selfridges
44
Selfridges
44
More trends