Growth
Supercuts against its category
The biggest tracked UK hair salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Supercuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Supercuts
|
-7.2% |
| 2 | M Marks | -5.2% |
| 3 | A Apple Eye UK | +10.6% |
| 4 | Z ZaZa Barbers | -4.2% |
| 5 | C City Cut | -8.3% |
| 6 | E Ego | +8.6% |
| 7 |
T
Toni & Guy
|
-29.8% |
| 8 | R Rush Hair & Beauty | -22.7% |
| 9 | H Headmasters | -23.0% |
| 10 | E E | - |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked Supercuts locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 14
- South East 10
- West Midlands 4
- Yorkshire and The Humber 4
- East Midlands 3
- East of England 3
- North West 3
- South West 3
- North East 2
- Scotland 2
- Northern Ireland 1
Customer overlap
Who shops at Supercuts
Tracked chains Supercuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Costco Online Uk Ltd.
100
D
Devialet Selfridges London
34
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