Growth
The Perfume Shop against its category
The biggest tracked UK fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Perfume Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Perfume Shop
|
-7.2% |
| 2 |
T
The Fragrance Shop
|
+8.8% |
| 3 |
A
Arabian Oud
|
- |
| 4 |
J
Jo Malone London
|
-39.2% |
| 5 | B Byredo | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
174 tracked The Perfume Shop locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 29
- Scotland 21
- North West 19
- East of England 18
- South East 18
- Yorkshire and The Humber 15
- South West 13
- West Midlands 12
- East Midlands 9
- Northern Ireland 9
- Wales 6
- North East 5
Customer overlap
Who shops at The Perfume Shop
Tracked chains The Perfume Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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