Chain · United Kingdom · data through July 2026

T The Fragrance Shop

Iceflower tracks 129 The Fragrance Shop stores across 11 of the UK's 12 regions and nations. It ranks #5 of 1,133 tracked UK specialty stores chains by card spend. Its share of tracked category spend moved -0.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
129
Regions
11
Category
Specialty Store
Category rank
#5

Growth

The Fragrance Shop against its category

The biggest tracked UK specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Fragrance Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 W World Duty Free logo World Duty Free +5.2%
2 B Boots Hearingcare -0.6%
3 T The Perfume Shop -20.3%
4 C Cardzone -
5 T The Fragrance Shop -0.8%
6 C Clarins Boots +3.2%
7 D Dobbies -17.2%
8 A Aelia Duty Free logo Aelia Duty Free +4.2%
9 F Furniture123 +8.5%
10 S Semichem +5.6%

Share of tracked category spend, indexed

100 172.4 2024 Q1 2025 Q4

Store footprint

Store map

129 tracked The Fragrance Shop locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 21
  • North West 19
  • London 15
  • East of England 12
  • Scotland 12
  • West Midlands 12
  • Yorkshire and The Humber 12
  • South West 8
  • East Midlands 7
  • North East 6
  • Wales 5

Customer overlap

Who shops at The Fragrance Shop

Tracked chains The Fragrance Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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