Growth
Slim Chickens against its category
The biggest tracked UK chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Slim Chickens's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Wingstop
|
- |
| 2 |
S
Slim Chickens
|
+5.2% |
| 3 | P Popeyes Louisiana Chicken | +1.3% |
| 4 | C Chicken Shop | -19.3% |
| 5 | W Wingmans | -28.2% |
| 6 | D Dixy Group | -5.6% |
| 7 | R Roosters Spot | -5.2% |
| 8 | H Herrons Country Fried Chicken | -24.3% |
| 9 | S Sides | -25.8% |
| 10 | W Wingstop Valley Leisure Park | +15.3% |
Share of tracked category spend, indexed
Store footprint
Store map
59 tracked Slim Chickens locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 12
- South East 12
- South West 8
- North West 5
- West Midlands 5
- East of England 4
- East Midlands 3
- Northern Ireland 3
- Wales 3
- Yorkshire and The Humber 3
- North East 1
Customer overlap
Who shops at Slim Chickens
Tracked chains Slim Chickens customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends