Trends · data through August 2026

Department Stores in San Diego-Chula Vista-Carlsbad, CA

Iceflower tracks 140 stores from 17 department stores chains in San Diego-Chula Vista-Carlsbad, CA. HomeGoods grew fastest over the last year, ahead of Nordstrom and JCPenney.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
140
Consumer panel
130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HomeGoods and Nordstrom sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H HomeGoods logo HomeGoods ▲1 +18.0%
2 N Nordstrom logo Nordstrom ▲1 +14.9%
3 J JCPenney logo JCPenney - +11.5%
4 T Target logo Target - +3.2%
5 M Marshalls logo Marshalls - +2.6%
6 W Walmart logo Walmart - +1.3%
7 N Navy Exchange logo Navy Exchange - -0.6%
8 B Bloomingdale's logo Bloomingdale's - -1.9%
9 T T.J.Maxx logo T.J.Maxx - -5.5%
10 K Kohl's logo Kohl's ▼2 -6.0%
11 M Macy's logo Macy's - -8.0%
12 N Nordstrom Rack logo Nordstrom Rack - -15.9%
  • Walmart
  • Navy Exchange
  • Target
  • Marshalls
  • T.J.Maxx
  • Marine Corps Exchange
  • Macy's
  • Other tracked chains

Store footprint

Store map

140 tracked store locations in San Diego-Chula Vista-Carlsbad, CA. The 7 largest tracked chains are highlighted.

  • Walmart (29)
  • Navy Exchange (10)
  • Target (27)
  • Marshalls (13)
  • T.J.Maxx (8)
  • Marine Corps Exchange (2)
  • Macy's (9)
  • Other tracked chains

Top tracked chains by store count

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