Trends · data through September 2026

Supermarkets in Reading

Iceflower tracks 111 stores from 22 supermarkets in Reading. Sainsbury's grew fastest over the last year, ahead of Co-op Food and Asda.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
22
Tracked stores
111
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sainsbury's and Co-op Food sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sainsbury's logo Sainsbury's - +18.1%
2 C Co-op Food logo Co-op Food - +6.1%
3 A Asda logo Asda - +5.6%
4 T Tesco logo Tesco - -10.3%
  • Tesco
  • Sainsbury's
  • Asda
  • Morrisons
  • Co-op Food
  • Your Coop Food
  • Bestfood Supermarket
  • Other tracked chains

Store footprint

Store map

111 tracked store locations in Reading. The 7 largest tracked chains are highlighted.

  • Tesco (36)
  • Sainsbury's (12)
  • Asda (5)
  • Morrisons (10)
  • Co-op Food (30)
  • Your Coop Food (2)
  • Bestfood Supermarket (1)
  • Other tracked chains

Top tracked chains by store count

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