Trends · data through September 2026

Bakeries, Donuts & Desserts in Reading

Iceflower tracks 54 stores from 19 bakeries, donuts & desserts in Reading. Krispy Kreme grew fastest over the last year, ahead of Warings Bakery and Greggs.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
54
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Krispy Kreme and Warings Bakery sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Krispy Kreme logo Krispy Kreme - +19.4%
2 W Warings Bakery logo Warings Bakery - +11.5%
3 G Greggs logo Greggs - -2.1%
4 G GAIL's logo GAIL's - -5.4%
  • Greggs
  • GAIL's
  • Cake Box
  • Warings Bakery
  • Cake & Cream
  • Kaspa's
  • Auntie Anne's
  • Other tracked chains

Store footprint

Store map

54 tracked store locations in Reading. The 7 largest tracked chains are highlighted.

  • Greggs (21)
  • GAIL's (3)
  • Cake Box (5)
  • Warings Bakery (5)
  • Cake & Cream (1)
  • Kaspa's (2)
  • Auntie Anne's (1)
  • Other tracked chains

Top tracked chains by store count

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