Trends · data through September 2026

Bakeries, Donuts & Desserts in Swindon

Iceflower tracks 38 stores from 20 bakeries, donuts & desserts in Swindon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
38
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - +9.6%
  • Greggs
  • KNEAD Bakery
  • Kaspa's
  • Cake Box
  • Marshall's Bakery
  • Cornish Bakehouse
  • The Cornish Bakery
  • Other tracked chains

Store footprint

Store map

38 tracked store locations in Swindon. The 7 largest tracked chains are highlighted.

  • Greggs (19)
  • KNEAD Bakery (1)
  • Kaspa's (1)
  • Cake Box (1)
  • Marshall's Bakery (1)
  • Cornish Bakehouse (1)
  • The Cornish Bakery (1)
  • Other tracked chains

Top tracked chains by store count

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