Growth
Millie's Cookies against its category
The biggest tracked UK bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Millie's Cookies's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 |
G
GAIL's
|
-3.6% |
| 3 |
C
Cake Box
|
+17.4% |
| 4 |
K
Krispy Kreme
|
-17.0% |
| 5 | M MOR Bakery & Kitchen | -8.2% |
| 6 |
K
Kaspa's
|
-1.8% |
| 7 |
B
Bayne's
|
-1.3% |
| 8 |
C
Cooplands
|
- |
| 9 |
H
Heavenly Desserts
|
-4.6% |
| 10 |
S
Simmons Bakers
|
-10.9% |
| 28 |
M
Millie's Cookies
|
-12.2% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Millie's Cookies locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- Scotland 7
- Yorkshire and The Humber 6
- North West 5
- East of England 4
- South East 4
- East Midlands 3
- North East 3
- West Midlands 2
- London 1
- South West 1
- Wales 1
Customer overlap
Who shops at Millie's Cookies
Tracked chains Millie's Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Trafford Centre
100
Trafford Centre
100
More trends