Trends · data through September 2026

Bakeries, Donuts & Desserts in Luton

Iceflower tracks 88 stores from 34 bakeries, donuts & desserts in Luton. Greggs grew fastest over the last year, ahead of Krispy Kreme and Simmons Bakers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
34
Tracked stores
88
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Greggs and Krispy Kreme sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - +8.7%
2 K Krispy Kreme logo Krispy Kreme - -8.3%
3 S Simmons Bakers logo Simmons Bakers - -25.3%
4 G GAIL's logo GAIL's - -25.8%
  • Greggs
  • Simmons Bakers
  • GAIL's
  • Cake Box
  • Nirala
  • Nafees Bakers & Sweets
  • Cakes & Bakes
  • Other tracked chains

Store footprint

Store map

88 tracked store locations in Luton. The 7 largest tracked chains are highlighted.

  • Greggs (26)
  • Simmons Bakers (18)
  • GAIL's (4)
  • Cake Box (5)
  • Nirala (1)
  • Nafees Bakers & Sweets (1)
  • Cakes & Bakes (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 26
  • 2 S Simmons Bakers logo Simmons Bakers 18
  • 3 C Cake Box logo Cake Box 5
  • 4 G GAIL's logo GAIL's 4
  • 5 K Krispy Kreme logo Krispy Kreme 4
  • 6 A Auntie Anne's logo Auntie Anne's 2
  • 7 P Pruden's Bakery 2
  • 8 C Chesham Bakehouse 1
  • 9 A Archie's Bakery 1
  • 10 P Prudens Bakery 1
  • 11 B Bennetts Gate Bakery 1
  • 12 C Cookies And Cream 1
  • 13 E Eats and Treats 1
  • 14 D Darvells 1
  • 15 S Susan's Bakery 1
  • 16 P Prudens 1
  • 17 L Le Dessert 1
  • 18 B Baked Nation 1
  • 19 C Childs Family Bakery 1
  • 20 A Atkins Bakery 1
  • 21 C C. Loveday & Son 1
  • 22 T The Greek Bakers 1
  • 23 L Love Churros London 1
  • 24 H Heavenly Desserts logo Heavenly Desserts 1
  • 25 K Kaspa's logo Kaspa's 1
  • 26 A Artoplasia 1
  • 27 T The Baklava Company 1
  • 28 D Don Millers 1
  • 29 F Flourish Craft Bakery 1
  • 30 H Haute Dolci logo Haute Dolci 1
  • 31 A Ambala Foods 1
  • 32 C Cakes & Bakes 1
  • 33 N Nafees Bakers & Sweets 1
  • 34 N Nirala 1

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