Trends · data through September 2026

Bakeries, Donuts & Desserts in Oxford

Iceflower tracks 58 stores from 31 bakeries, donuts & desserts in Oxford. Nash's Bakery grew fastest over the last year, ahead of Greggs and GAIL's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
31
Tracked stores
58
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Nash's Bakery and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N Nash's Bakery - +8.6%
2 G Greggs logo Greggs - +7.2%
3 G GAIL's logo GAIL's - -10.5%
  • MOR Bakery & Kitchen
  • Greggs
  • GAIL's
  • Nash's Bakery
  • Heavenly Desserts
  • The Cottage Bakery
  • Thirst
  • Other tracked chains

Store footprint

Store map

58 tracked store locations in Oxford. The 7 largest tracked chains are highlighted.

  • MOR Bakery & Kitchen (1)
  • Greggs (20)
  • GAIL's (4)
  • Nash's Bakery (5)
  • Heavenly Desserts (1)
  • The Cottage Bakery (1)
  • Thirst (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 20
  • 2 N Nash's Bakery 5
  • 3 G GAIL's logo GAIL's 4
  • 4 C Cornfield Bakery 2
  • 5 K Krispy Kreme logo Krispy Kreme 1
  • 6 B Blake's Kitchen 1
  • 7 T The Blewbury Bread Co. 1
  • 8 B Bakery on the Hill 1
  • 9 G GAIL's Bakery 1
  • 10 B Bread Bin Bakery and Cafe 1
  • 11 Z Zaatar 1
  • 12 G Gatineau Ltd 1
  • 13 N No.1 Sweet Spot 1
  • 14 A All Wrapped Up 1
  • 15 S Santa Nata logo Santa Nata 1
  • 16 T The Heritage Bakery 1
  • 17 C Cornish Bakehouse 1
  • 18 P Pieminister logo Pieminister 1
  • 19 K Kaspa's logo Kaspa's 1
  • 20 T The Buttery 1
  • 21 L Ladurée 1
  • 22 O Ole & Steen logo Ole & Steen 1
  • 23 H Hamblin Bread 1
  • 24 C Cake Box logo Cake Box 1
  • 25 O Oliphant's 1
  • 26 H Humble Crumble logo Humble Crumble 1
  • 27 B Ben's Cookies logo Ben's Cookies 1
  • 28 T Thirst logo Thirst 1
  • 29 T The Cottage Bakery 1
  • 30 H Heavenly Desserts logo Heavenly Desserts 1
  • 31 M MOR Bakery & Kitchen 1

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