Trends · data through September 2026

Bakeries, Donuts & Desserts in Guildford and Aldershot

Iceflower tracks 61 stores from 18 bakeries, donuts & desserts in Guildford and Aldershot. Greggs grew fastest over the last year, ahead of Auntie Anne's and GAIL's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
61
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Greggs and Auntie Anne's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - +1.1%
2 A Auntie Anne's logo Auntie Anne's ▲1 -5.6%
3 G GAIL's logo GAIL's - -12.5%
4 T The Christmas Bakery logo The Christmas Bakery ▼1 -25.5%
  • Greggs
  • GAIL's
  • The Bakery
  • Cake Box
  • Christmas Bakery
  • Good Taste Bakery
  • Auntie Anne's
  • Other tracked chains

Store footprint

Store map

61 tracked store locations in Guildford and Aldershot. The 7 largest tracked chains are highlighted.

  • Greggs (24)
  • GAIL's (5)
  • The Bakery (5)
  • Cake Box (4)
  • Christmas Bakery (2)
  • Good Taste Bakery (2)
  • Auntie Anne's (3)
  • Other tracked chains

Top tracked chains by store count

More trends

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