Trends · data through September 2026

Grocery & Convenience trends in Northampton

Iceflower tracks 275 stores from 167 grocery & convenience chains in Northampton. Morrisons grew fastest over the last year, ahead of Asda and One Stop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
167
Tracked stores
275
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Asda sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons ▲3 +19.6%
2 A Asda logo Asda ▲1 +6.6%
3 O One Stop logo One Stop ▲1 +4.7%
4 C Costcutter logo Costcutter - +2.3%
5 B Bargain Booze logo Bargain Booze - +2.1%
6 A ALDI logo ALDI - +1.9%
7 C Co-op Food logo Co-op Food ▲1 +1.7%
8 T Tesco logo Tesco - -2.0%
9 W Waitrose & Partners logo Waitrose & Partners ▼1 -31.4%
10 L Lidl logo Lidl ▼5 -66.3%

Store footprint

Store map

275 tracked store locations in Northampton, colored by category.

  • Other grocery stores (84)
  • Corner Stores & Bodegas (74)
  • Supermarkets (56)
  • Discount Grocers (19)
  • Upscale & Natural Grocers (11)
  • Liquor Store (8)
  • Vending & Micro-Markets (6)
  • Other categories

Top tracked chains by store count

  • 1 T Tesco logo Tesco 15
  • 2 C Co-op Food logo Co-op Food 15
  • 3 O One Stop logo One Stop 14
  • 4 P Premier logo Premier 13
  • 5 L Londis logo Londis 10
  • 6 A ALDI logo ALDI 9
  • 7 C Costa Express logo Costa Express 6
  • 8 L Lidl logo Lidl 5
  • 9 A Asda logo Asda 5
  • 10 N Nisa Local logo Nisa Local 4
  • 11 M Morrisons logo Morrisons 4
  • 12 C Costcutter logo Costcutter 4
  • 13 W Waitrose & Partners logo Waitrose & Partners 4
  • 14 M M&S Simply Food logo M&S Simply Food 3
  • 15 B Bargain Booze logo Bargain Booze 3
  • 16 S Sainsbury's logo Sainsbury's 3
  • 17 C Central Co-op Food logo Central Co-op Food 2
  • 18 H Heron Foods logo Heron Foods 2
  • 19 N Normans News 2
  • 20 F Family Shopper 2
  • 21 F Fresh Market logo Fresh Market 2
  • 22 C Cmart 2
  • 23 I Iceland logo Iceland 2
  • 24 O O3 Food Stores 1
  • 25 N Nene Valley Superstore 1
  • 26 K Krakow 1
  • 27 S Star 1
  • 28 B Bailiff Street Mini Market 1
  • 29 S Simply Convenience 1
  • 30 C Chambers Butchers 1
  • 31 T Towcester Convenience Store 1
  • 32 M Magazinul Prahova 1
  • 33 L Lotus Stores 1
  • 34 I Istanbul Mega Market 1
  • 35 S Sing Long Oriental Supermarket 1
  • 36 B Blakesley Convenience Store 1
  • 37 K Kaka Store 1
  • 38 B Brasov Supermarket 1
  • 39 T TK Supermarket 1
  • 40 S Star General Store 1
  • 41 R Regent Food and Wine 1
  • 42 P Preston Stores 1
  • 43 S Salaam Superstore 1
  • 44 D Daily Bread Co-operative logo Daily Bread Co-operative 1
  • 45 S Shakespeare Road Convenience Store 1
  • 46 S Southbrook Food & Wine 1
  • 47 L Lorne Road Mini Market 1
  • 48 A Alam Supermarket 1
  • 49 C Crescent Off-Licence 1
  • 50 U Umrah Supermarket Northampton 1

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