Trends · data through July 2026

Leisure & Travel trends in Oxford

Iceflower tracks 127 stores from 116 leisure & travel chains in Oxford.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
116
Tracked stores
127
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Premier Inn - -17.1%
  • Hotel
  • Historic Site
  • Entertainment Location
  • Recreational Location
  • Transportation Location
  • Taxi or Ride Share Service
  • Golf Course
  • Other categories

Store footprint

Store map

127 tracked store locations in Oxford, colored by category.

  • Hotel (26)
  • Historic Site (13)
  • Entertainment Location (8)
  • Recreational Location (7)
  • Transportation Location (6)
  • Taxi or Ride Share Service (6)
  • Golf Course (5)
  • Other categories

Top tracked chains by store count

  • 1 W William Hill logo William Hill 4
  • 2 P Premier Inn 4
  • 3 O Oxford Bus Company logo Oxford Bus Company 2
  • 4 G Great Western Railway 2
  • 5 B Blenheim Palace 2
  • 6 T Travelodge logo Travelodge 2
  • 7 C Cineworld 2
  • 8 M Milton Hill 1
  • 9 C City Mazes 1
  • 10 W Waterperry Gardens Ltd. 1
  • 11 D Didcot Parkway Station 1
  • 12 T The Bus Museum 1
  • 13 B Burford House 1
  • 14 G Gallery Bouldering 1
  • 15 O Oxford Castle and Prison 1
  • 16 M MF Carterton 1
  • 17 C Curzon Oxford 1
  • 18 F FollyView Play Area 1
  • 19 B Britannia Cars 1
  • 20 O Oxford Disco 1
  • 21 H Hinksey Heights Golf Club 1
  • 22 P Premier Tennis 1
  • 23 V Vue Cinema Bicester 1
  • 24 T The Old Crown Coaching Inn 1
  • 25 L Little Baldon 1
  • 26 T The Oxfordshire Golf Hotel & Spa 1
  • 27 T The Mill & Old Swan 1
  • 28 T The Bounce Park Didcot 1
  • 29 C Chalgrove Festival 1
  • 30 C Cowley Road 1
  • 31 W Wolvercote 1
  • 32 C Carterton Leisure Centre 1
  • 33 P Peachcroft Park 1
  • 34 H Holiday Inn Express Bicester 1
  • 35 G Grayline Coaches 1
  • 36 S Stonesfield Sports & Social Club 1
  • 37 T The Merrymouth Inn 1
  • 38 O Oxford Lieder 1
  • 39 C Clive Booth Hall 1
  • 40 B Bicester Village Railway Station 1
  • 41 S Stoke Wood Bicester 1
  • 42 O Oxford University Park 1
  • 43 T The MGroup Stadium 1
  • 44 A Abingdon United Football Club 1
  • 45 T The Old Post Office Bed And Breakfast 1
  • 46 D Didcot Skate Park 1
  • 47 U Union Street Car Park 1
  • 48 W Witney Rugby Football Club 1
  • 49 S Sprouts Play Barn 1
  • 50 D Didcot Wave Leisure Pool 1

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