Growth
Sweetgreen against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sweetgreen's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-3.0% |
| 2 |
T
Texas Roadhouse
|
+5.2% |
| 3 |
C
Chili's Grill & Bar
|
+7.9% |
| 4 |
O
Olive Garden
|
+1.6% |
| 5 |
A
Applebee's Grill + Bar
|
-3.2% |
| 6 |
L
LongHorn Steakhouse
|
+7.2% |
| 7 |
C
Cracker Barrel Old Country Store
|
-3.7% |
| 8 |
O
Outback Steakhouse
|
-0.2% |
| 9 |
T
The Cheesecake Factory
|
+0.7% |
| 10 |
D
Denny's
|
-8.4% |
| 111 |
S
Sweetgreen
|
-14.0% |
Share of tracked category spend, indexed
Store footprint
Store map
149 tracked Sweetgreen locations across 22 US states and DC.
Tracked stores by state
- California 31
- New York 17
- Massachusetts 12
- Colorado 9
- Florida 9
- Illinois 8
- New Jersey 8
- Texas 8
- Virginia 6
- Maryland 5
- Pennsylvania 5
- Connecticut 4
- Indiana 4
- Michigan 4
- Minnesota 3
- North Carolina 3
- Washington 3
- Wisconsin 3
- Georgia 2
- New Hampshire 2
- District of Columbia 1
- Ohio 1
- Rhode Island 1
Customer overlap
Who shops at Sweetgreen
Tracked chains Sweetgreen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Major Food Group
37
Major Food Group
37
P
Palmer's
36
More trends