Growth
Sweetgreen against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sweetgreen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Clean Eatz | -0.2% |
| 2 | BIBIBOP Asian Grill | +8.4% |
| 3 | Sweetgreen | -6.8% |
| 4 | Cafe Zupas | +6.9% |
| 5 | Salad and Go | -34.5% |
| 6 | Flower Child | - |
| 7 | Flame Broiler | +5.9% |
| 8 | Salata | -5.4% |
| 9 | Chopt Creative Salad Co. | +0.7% |
| 10 | CoreLife Eatery | -8.7% |
Share of tracked category spend, indexed
Store footprint
Store map
169 tracked Sweetgreen locations across 22 US states and DC. California, Massachusetts, and New York hold 49% of them.
Tracked stores by state
- California 35
- Massachusetts 25
- New York 22
- Florida 10
- Illinois 8
- New Jersey 8
- Texas 8
- Colorado 6
- Virginia 6
- Indiana 5
- Maryland 5
- Pennsylvania 5
- Connecticut 4
- Michigan 4
- Minnesota 3
- North Carolina 3
- Washington 3
- Georgia 2
- New Hampshire 2
- Wisconsin 2
- District of Columbia 1
- Ohio 1
- Rhode Island 1
Customer overlap
Who shops at Sweetgreen
Tracked chains Sweetgreen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends