Growth
Kiehl's against its category
The biggest tracked UK skincare chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kiehl's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Clarins Boots
|
+8.4% |
| 2 |
T
The Body Shop
|
-6.4% |
| 3 |
K
Kiehl's
|
-30.2% |
| 4 | F Fresh | +13.7% |
| 5 | C Clarins Boots Shrewsbury | +8.3% |
| 6 | C Clarins Boots Huddersfield | -36.4% |
| 7 |
A
Aesop
|
- |
| 8 |
L
L'OCCITANE en Provence
|
+11.3% |
| 9 |
L
L'Occitane
|
+0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Kiehl's locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- London 8
- Scotland 2
- East Midlands 1
- North West 1
- Northern Ireland 1
- South East 1
- South West 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Kiehl's
Tracked chains Kiehl's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Selfridges
62
Selfridges
62
More trends