Growth
Kiehl's against its category
The biggest tracked UK beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kiehl's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sephora | - |
| 2 |
L
Lush
|
-17.6% |
| 3 | S Space NK | - |
| 4 |
R
Rituals
|
- |
| 5 |
S
Sally Beauty
|
-12.8% |
| 6 |
T
The Body Shop
|
-23.5% |
| 7 | B Beauty Base | -1.1% |
| 8 | B Beauty Outlet | -12.1% |
| 9 | W Wrexham | -25.4% |
| 10 |
K
Kiko Milano
|
+1.9% |
| 11 |
K
Kiehl's
|
-23.7% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Kiehl's locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- London 7
- Scotland 2
- East Midlands 1
- North West 1
- Northern Ireland 1
- South East 1
- South West 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Kiehl's
Tracked chains Kiehl's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Selfridges
52
Selfridges
52
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