Trends · data through July 2026

Beauty Stores in London

Iceflower tracks 163 stores from 58 beauty stores chains in London. Rituals grew fastest over the last year, ahead of Kiko Milano and Beauty Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
58
Tracked stores
163
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rituals and Kiko Milano sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rituals logo Rituals ▲2 +7.8%
2 K Kiko Milano logo Kiko Milano ▲1 -6.0%
3 B Beauty Outlet - -6.8%
4 B Beauty Base ▲1 -8.0%
5 P Pak Cosmetics logo Pak Cosmetics ▼1 -14.2%
6 S Sally Beauty logo Sally Beauty - -15.2%
7 T The Body Shop logo The Body Shop ▼1 -21.6%
8 K Kiehl's logo Kiehl's ▼1 -25.3%
9 L Lush logo Lush ▼1 -28.1%
  • Sephora
  • Space NK
  • Beauty Base
  • Lush
  • Rituals
  • The Body Shop
  • Kiehl's
  • Other tracked chains

Store footprint

Store map

163 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Sephora (3)
  • Space NK (20)
  • Beauty Base (5)
  • Lush (12)
  • Rituals (14)
  • The Body Shop (18)
  • Kiehl's (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Space NK 20
  • 2 T The Body Shop logo The Body Shop 18
  • 3 R Rituals logo Rituals 14
  • 4 L Lush logo Lush 12
  • 5 K Kiko Milano logo Kiko Milano 10
  • 6 S Sally Beauty logo Sally Beauty 9
  • 7 K Kiehl's logo Kiehl's 8
  • 8 B Beauty Base 5
  • 9 P Pak Cosmetics logo Pak Cosmetics 4
  • 10 S Sephora 3
  • 11 B Beauty World 3
  • 12 B Beauty Outlet 3
  • 13 M MAC Cosmetics logo MAC Cosmetics 2
  • 14 Y Your Hair & Beauty 2
  • 15 A Aesop logo Aesop 2
  • 16 D DECIEM 2
  • 17 S Sabina Hair and Cosmetics 2
  • 18 A Aveda logo Aveda 2
  • 19 S Sunnamusk London 2
  • 20 C Charlotte Tilbury logo Charlotte Tilbury 2
  • 21 H House of Beauty 1
  • 22 G Gold Collagen 1
  • 23 P Perfume Now 1
  • 24 F FUYU 1
  • 25 W WildMint Cosmetics 1
  • 26 A Ayan Hair and Beauty 1
  • 27 B Beautify Hair and Cosmetics 1
  • 28 S Sana Cosmetics 1
  • 29 C Crystal Hair and Cosmetics 1
  • 30 B Beauty Queens Hair & Cosmetics 1
  • 31 C Cosmetics Hub 1
  • 32 B Bliss 1
  • 33 C Catwalk Beauty 1
  • 34 V Venus Cosmetics 1
  • 35 N Ninski London 1
  • 36 C Campbells Chemist 1
  • 37 V Varu Beauty 1
  • 38 S Sims hair and beauty 1
  • 39 B Borehamwood Nails 1
  • 40 P Pak Cosmetic Centre 1
  • 41 B Bath & Body Works logo Bath & Body Works 1
  • 42 P Penhaligon's 1
  • 43 J Jo Malone London logo Jo Malone London 1
  • 44 C Candles and Oud 1
  • 45 F Fashion World logo Fashion World 1
  • 46 E Edmonton Hair & Beauty 1
  • 47 M Murad logo Murad 1
  • 48 S Sakaré 1
  • 49 Z Zari 1
  • 50 S Space NK Brent Cross 1

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