Growth
Zoyo Neighborhood Yogurt against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zoyo Neighborhood Yogurt's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 70 |
Z
Zoyo Neighborhood Yogurt
|
+7.7% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Zoyo Neighborhood Yogurt locations across 2 US states.
Customer overlap
Who shops at Zoyo Neighborhood Yogurt
Tracked chains Zoyo Neighborhood Yogurt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
El Paisano Market
39
C
Chandler School District Central Kitchen
28
T
Tempe Union High School District
27
Z
Zipps Sports Grill
26
Zipps Sports Grill
26
L
Lgo Grocery
24
C
Carniceria Mi Ranchito
24
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