Growth
Harkins Theatres against its category
The biggest tracked US movie theater chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harkins Theatres's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cinemark | +3.3% |
| 2 | AMC Theatres | +2.1% |
| 3 | Regal | +1.8% |
| 4 | Marcus Theatres | - |
| 5 | Harkins Theatres | +2.7% |
| 6 | Alamo Drafthouse Cinema | -35.1% |
| 7 | Megaplex Theatres | +5.9% |
| 8 | Cinema Cafe | -2.5% |
| 9 | Studio Movie Grill | -5.5% |
| 10 | Star Cinema Grill | -3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Harkins Theatres locations across 4 US states. Arizona, California, and Colorado hold 95% of them.
Tracked stores by state
- Arizona 16
- California 3
- Colorado 2
- Oklahoma 1
Customer overlap
Who shops at Harkins Theatres
Tracked chains Harkins Theatres customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fry's Fuel
30
Fry's Food and Drug
20
Fry's Marketplace
18
MCAS Yuma Commissary
15
Bashas'
14
Someburros
14
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