Growth
Yummy Thai against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yummy Thai's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Yummy Thai locations across 10 US states.
Customer overlap
Who shops at Yummy Thai
Tracked chains Yummy Thai customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Farmers Feed Service, Inc
100
R
Redland Grocery
100
B
Bryson Veterinary Clinic
95
D
D & R Kwik Stop
71
K
Kwik Sack
69
L
Lion's Pride Wine & Spirit
66
A
Asheville Dispensary
65
C
Coaches Corner
64
M
Must Stop Cafe
62
E
El Encanto Mexican Restaurante y Taqueria
60
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