Growth
Whit's Frozen Custard against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Whit's Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 64 |
W
Whit's Frozen Custard
|
-20.2% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked Whit's Frozen Custard locations across 7 US states.
Tracked stores by state
- Ohio 27
- North Carolina 6
- Florida 5
- Kentucky 3
- Tennessee 2
- Georgia 1
- South Carolina 1
Customer overlap
Who shops at Whit's Frozen Custard
Tracked chains Whit's Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Porter Township Office
100
C
College Book Store
35
P
Plain City Chiropractic Office
35
S
Stephen's On Court
34
K
Kingston Market
33
N
North End Kitchen and Bar
33
N
Neighbors Sports Grille
28
C
Corporate Caterers
27
O
OhioHealth
27
OhioHealth
27
C
City of Spring Hill Government
27
City of Spring Hill Government
27
More trends