Growth
Whit's Frozen Custard against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Whit's Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 44 | Whit's Frozen Custard | -9.2% |
Share of tracked category spend, indexed
Store footprint
Store map
72 tracked Whit's Frozen Custard locations across 11 US states. Ohio, Florida, and North Carolina hold 72% of them.
Tracked stores by state
- Ohio 28
- Florida 18
- North Carolina 6
- Tennessee 5
- Alabama 3
- Georgia 3
- Kentucky 3
- South Carolina 3
- Colorado 1
- Michigan 1
- West Virginia 1
Customer overlap
Who shops at Whit's Frozen Custard
Tracked chains Whit's Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends