Growth
Vampire Penguin against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vampire Penguin's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 157 | Vampire Penguin | -15.0% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Vampire Penguin locations across 8 US states. Florida, California, and South Carolina hold 68% of them.
Tracked stores by state
- Florida 7
- California 4
- South Carolina 4
- Georgia 2
- Texas 2
- Missouri 1
- North Dakota 1
- Virginia 1
Customer overlap
Who shops at Vampire Penguin
Tracked chains Vampire Penguin customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fancy Q Sushi Bar & Grill
100
Whiskey Alley
97
Grumpy's Sports Pub
91
Tailgate Tavern 2
80
Good Girl Brewing Co
77
Los Rios Cantina
76
Satilla Grocery
74
Aiken Veterinary Clinic
73
The Pumping Station
70
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