Growth
The Original Rainbow Cone against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Original Rainbow Cone's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Original Rainbow Cone locations across 6 US states.
Customer overlap
Who shops at The Original Rainbow Cone
Tracked chains The Original Rainbow Cone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rob's Meat Chop & Deli
94
B
Barney's Market
87
B
Bizios Fresh Market
86
W
Walt's Food Center
85
Walt's Food Center
85
B
Brookfield Zoo
76
K
Kennan Liquors
74
P
Pet Supplies Plus Dyer
73
Pet Supplies Plus Dyer
73
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