Growth
Taco Loco against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Loco's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Taco Loco locations across 13 US states.
Tracked stores by state
- California 3
- North Carolina 3
- Texas 3
- Georgia 2
- Tennessee 2
- Iowa 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- New Jersey 1
- South Carolina 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Taco Loco
Tracked chains Taco Loco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Craven County ABC Board
100
E
East 70 Fuel Market
87
G
Ginza Japan
83
C
Craven Animal Hospital
83
Craven Animal Hospital
83
C
City of New Bern
74
T
The Emerald Golf Club
73
F
Famous Pizza & Subs
70
M
MCX
67
MCX
67
G
Gemelli Italian Deli & Bagelry
67
S
Spunky McDoogle's
64
More trends