Growth
Taco Loco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Loco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
53 tracked Taco Loco locations across 21 US states. California, Texas, and North Carolina hold 49% of them.
Tracked stores by state
- California 12
- Texas 10
- North Carolina 4
- Florida 3
- Maryland 3
- Georgia 2
- New Jersey 2
- Pennsylvania 2
- South Carolina 2
- Tennessee 2
- Iowa 1
- Illinois 1
- Massachusetts 1
- Michigan 1
- Minnesota 1
- New Mexico 1
- New York 1
- Ohio 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Taco Loco
Tracked chains Taco Loco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Craven County ABC Board
100
East 70 Fuel Market
97
ENC Sports Cards
92
Ginza Japan
84
City of New Bern
82
Craven Animal Hospital
81
Fisher Oil Company
74
MCX
68
Gemelli Italian Deli & Bagelry
64
The Emerald Golf Club
64
More trends