Growth
Smalls Sliders against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smalls Sliders's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 50 | Smalls Sliders | - |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Smalls Sliders locations across 6 US states. Louisiana, Florida, and Mississippi hold 81% of them.
Customer overlap
Who shops at Smalls Sliders
Tracked chains Smalls Sliders customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Rouses Markets
100
Schnucks
41
City of Ocala
31
Vannoy's Tires
29
George Bistro + Bar
28
Sky's Pizza Pie
27
Coffee Guy Cafe
27
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