Growth
Simply Thai against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Simply Thai's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 47 | S Simply Thai | +3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Simply Thai locations across 14 US states.
Tracked stores by state
- Missouri 2
- Alaska 1
- California 1
- Colorado 1
- Illinois 1
- Kentucky 1
- Michigan 1
- North Carolina 1
- Nevada 1
- Rhode Island 1
- Tennessee 1
- Texas 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Simply Thai
Tracked chains Simply Thai customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Paul's Fruit Market
100
R
Rainbow Blossom
47
H
Heine Brothers Coffee
45
Heine Brothers Coffee
45
L
Lotsa Pasta
44
H
Havana Rumba
43
T
Top Hat Liquor Store
37
S
Sunergos Coffee
33
Sunergos Coffee
33
Q
Quest Outdoors
31
F
Fenwick Animal Clinic
30
G
Gustavo's Mexican Grill
29
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