Growth
Senor Taco against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Senor Taco's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Senor Taco locations across 5 US states.
Tracked stores by state
- Arizona 10
- California 1
- Florida 1
- Oregon 1
- Tennessee 1
Customer overlap
Who shops at Senor Taco
Tracked chains Senor Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Central Flats and Taps
58
C
Corner Lounge
56
R
Raddys liquor center
35
B
Broadway Wine & Liquor
33
F
Fry's Marketplace
33
Fry's Marketplace
33
H
Hall of Fame Wine & Spirits
33
T
Tailgaters & Il Primo
32
U
Urban Bar and Corner Cafe
29
More trends