Growth
Someburros against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Someburros's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 41 | Someburros | +17.4% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Someburros locations across 1 US state. All of them are in Arizona.
Tracked stores by state
- Arizona 13
Customer overlap
Who shops at Someburros
Tracked chains Someburros customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fry's Fuel
55
Fry's Marketplace
17
Bashas'
16
Los Favoritos Taco Shop
15
Salad and Go
15
Nando's Mexican Cafe
14
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