Growth
rue21 against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks rue21's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+6.9% |
| 2 |
B
Burlington
|
+2.6% |
| 3 |
O
Old Navy
|
-0.4% |
| 4 |
A
American Eagle
|
-7.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+13.8% |
| 7 |
H
H&M
|
-4.8% |
| 8 |
M
Men's Wearhouse
|
-0.2% |
| 9 |
Z
Zara
|
-0.8% |
| 10 |
B
Bealls
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
116 tracked rue21 locations across 27 US states.
Tracked stores by state
- Georgia 17
- Florida 9
- Ohio 9
- North Carolina 8
- Virginia 8
- Indiana 7
- South Carolina 7
- Texas 6
- New York 5
- Michigan 4
- Colorado 3
- Kentucky 3
- Maryland 3
- Mississippi 3
- New Mexico 3
- Oklahoma 3
- Pennsylvania 3
- Tennessee 3
- Idaho 2
- Louisiana 2
- Washington 2
- Alabama 1
- Arkansas 1
- California 1
- Connecticut 1
- Illinois 1
- Kansas 1
Customer overlap
Who shops at rue21
Tracked chains rue21 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Allen Theatres
94
Allen Theatres
94
C
Caliche's Frozen Custard
78
S
Shaka's Oasis
56
F
Fusion Tacos
37
J
Jewelry Box Stores
26
E
El Parasol
25
El Parasol
25
C
Cinemark Theaters
23
Cinemark Theaters
23
More trends