Growth
rue21 against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks rue21's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Eagle
|
+0.8% |
| 2 |
B
Buckle
|
+1.4% |
| 3 |
H
Hot Topic
|
+8.7% |
| 4 |
H
Hollister Co.
|
-6.2% |
| 5 |
P
PacSun
|
-4.1% |
| 6 |
S
Spencer's
|
-2.6% |
| 7 |
Z
Zumiez
|
-5.0% |
| 8 |
A
Aéropostale
|
+3.3% |
| 9 |
G
Garage
|
- |
| 10 |
T
Tillys
|
+2.4% |
| 27 |
R
rue21
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
116 tracked rue21 locations across 27 US states.
Tracked stores by state
- Georgia 17
- Florida 10
- Ohio 9
- Indiana 8
- North Carolina 8
- Virginia 8
- South Carolina 6
- Texas 6
- New York 5
- Michigan 4
- Kentucky 3
- Maryland 3
- Mississippi 3
- New Mexico 3
- Oklahoma 3
- Pennsylvania 3
- Tennessee 3
- Colorado 2
- Idaho 2
- Louisiana 2
- Washington 2
- Alabama 1
- Arkansas 1
- California 1
- Connecticut 1
- Illinois 1
- Kansas 1
Customer overlap
Who shops at rue21
Tracked chains rue21 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Allen Theatres
94
Allen Theatres
94
C
Caliche's Frozen Custard
77
S
Shaka's Oasis
53
F
Fusion Tacos
35
J
Jewelry Box Stores
27
E
El Parasol
24
El Parasol
24
C
Cinemark Theaters
23
Cinemark Theaters
23
More trends