Growth
RareTea USA against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks RareTea USA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 61 |
R
RareTea USA
|
-16.2% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked RareTea USA locations across 9 US states.
Tracked stores by state
- California 14
- Texas 2
- Arizona 1
- Colorado 1
- Florida 1
- New Mexico 1
- Nevada 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at RareTea USA
Tracked chains RareTea USA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Piedmont Tire and Auto
100
L
Lowes of Gainesville
86
T
Trummer's Coffee & Wine Bar
75
S
Shotted Cafe
65
L
La Vie Nails and Spa
56
T
The Qui Korean BBQ and Bar
52
P
Piazza's Fine Foods
48
Piazza's Fine Foods
48
C
Charming Nail Spa
48
S
Star Dog Salon
45
T
Time 4 Bagels
42
More trends