Growth
El Rancho Supermercado against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rancho Supermercado's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Vallarta Supermarkets | +8.3% |
| 2 | Rancho Markets | -5.5% |
| 3 | Northgate Gonzalez Markets | +5.5% |
| 4 | Cardenas Markets | -5.8% |
| 5 | El Super | -5.3% |
| 6 | Fiesta Mart | -3.4% |
| 7 | Superior Grocers | -1.7% |
| 8 | Bravo Supermarkets | +3.4% |
| 9 | Compare Foods | -11.4% |
| 10 | Presidente Supermarket | -3.3% |
| 13 | El Rancho Supermercado | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked El Rancho Supermercado locations across 4 US states. Texas, California, and Indiana hold 97% of them.
Tracked stores by state
- Texas 27
- California 2
- Indiana 1
- Kansas 1
Customer overlap
Who shops at El Rancho Supermercado
Tracked chains El Rancho Supermercado customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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