Growth
Pho King against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 118 | P Pho King | -11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Pho King locations across 10 US states.
Tracked stores by state
- California 3
- Arkansas 1
- Georgia 1
- Hawaii 1
- Nevada 1
- Ohio 1
- Oregon 1
- Tennessee 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Pho King
Tracked chains Pho King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks Commissary
100
S
Schofield Barracks Main Exchange
84
S
Schofield Barracks
78
F
Fresh and Fresh Market
48
F
Fort Campbell Commissary
37
S
Schofield Shoppette
37
T
Tamura's Market
31
Tamura's Market
31
W
Wahiawa Feed Store
29
S
Stadium Thriftway
23
Stadium Thriftway
23
K
Kilani Market
21
More trends