Growth
Paleteria La Michoacana against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paleteria La Michoacana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 75 | Paleteria La Michoacana | -2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Paleteria La Michoacana locations across 11 US states. Illinois, California, and Georgia hold 44% of them.
Customer overlap
Who shops at Paleteria La Michoacana
Tracked chains Paleteria La Michoacana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends