Growth
Oasis Salon against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oasis Salon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Oasis Salon locations across 7 US states. Florida, Pennsylvania, and Wisconsin hold 60% of them.
Tracked stores by state
- Florida 2
- Pennsylvania 2
- Wisconsin 2
- Georgia 1
- Indiana 1
- New Jersey 1
- Virginia 1
Customer overlap
Who shops at Oasis Salon
Tracked chains Oasis Salon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Glenn's Market & Catering
100
Mullen's Dairy Bar
41
Pine Cone Restaurant
24
Kwik Trip
13
Cure Coffeehouse
7
Busch Gardens
2
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