Growth
Natural Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Natural Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
| 62 | Natural Nails | -5.2% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked Natural Nails locations across 33 US states. California, Florida, and Texas hold 32% of them.
Tracked stores by state
- California 13
- Florida 13
- Texas 10
- Georgia 7
- Michigan 7
- North Carolina 7
- New Jersey 7
- New York 5
- Oklahoma 5
- Virginia 4
- Maryland 3
- Ohio 3
- Pennsylvania 3
- Tennessee 3
- Arkansas 2
- Colorado 2
- Illinois 2
- Missouri 2
- Washington 2
- Alaska 1
- Alabama 1
- Connecticut 1
- Iowa 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- Nevada 1
- Oregon 1
- South Carolina 1
Customer overlap
Who shops at Natural Nails
Tracked chains Natural Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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