Growth
Mister Softee against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mister Softee's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 73 | Mister Softee | +2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Mister Softee locations across 8 US states. New Jersey, New York, and California hold 75% of them.
Tracked stores by state
- New Jersey 7
- New York 5
- California 3
- Arizona 1
- Florida 1
- Ohio 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at Mister Softee
Tracked chains Mister Softee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
McGuire Commissary
100
Port Hueneme Commissary
76
Port Hueneme City
46
ShopRite
46
Ralphs Gas
43
ACME Markets
30
Wawa
30
Silvas Oil Company
26
Waterdrops Express Car Wash
23
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