Growth
Little Mexico against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little Mexico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Little Mexico locations across 16 US states. Texas, Illinois, and California hold 45% of them.
Customer overlap
Who shops at Little Mexico
Tracked chains Little Mexico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Ken's Liquor Store
100
Cary Street Mini Mart
87
Crawfordsville
80
Midland Farm & Home Supply
73
13th St Market & Restaurant
62
Meyer Veterinary Clinic
57
Colunga Meat Market
56
Pineview Discount Store
52
Trinity Valley Electric Co-Op
46
Social 52
45
More trends