Growth
Las Margaritas against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Las Margaritas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 21 | Las Margaritas | +4.2% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked Las Margaritas locations across 26 US states. Tennessee, New York, and Missouri hold 37% of them.
Tracked stores by state
Customer overlap
Who shops at Las Margaritas
Tracked chains Las Margaritas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fastimes
100
Market 32
80
Naifeh's Food Market
75
Market Bistro
64
Munford Animal Hospital LLC
45
Wine and Spirits of Slingerlands
38
All Star Wine & Spirits
35
Track 32 Italian Pub
34
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