Growth
Killer Burger against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Killer Burger's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 85 | Killer Burger | -6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Killer Burger locations across 4 US states. Oregon, Washington, and Texas hold 95% of them.
Tracked stores by state
- Oregon 14
- Washington 3
- Texas 2
- Idaho 1
Customer overlap
Who shops at Killer Burger
Tracked chains Killer Burger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fred Meyer
95
Burgerville
76
MJSteakhouseilani
76
Space Age
57
Lucky Breaks Sports Cards
55
Pilgrim's Market
55
Black Sheep Sporting Goods
47
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