Growth
Indochine against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Indochine's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 39 | Indochine | -3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Indochine locations across 8 US states. North Carolina, California, and Maryland hold 62% of them.
Tracked stores by state
- North Carolina 4
- California 2
- Maryland 2
- Arizona 1
- Colorado 1
- Florida 1
- New Jersey 1
- New York 1
Customer overlap
Who shops at Indochine
Tracked chains Indochine customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
New Hanover County ABC
100
Tidal Creek Co-op
97
Belville ABC
90
Nori Asian Fusion & Sushi Bar
86
Family Dog Naturals
83
Biggers Market
80
Forest Hills Veterinary Hospital
80
Midtown Pawville
79
GOGAS
77
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