Growth
Yoke's Fresh Market against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yoke's Fresh Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 124 | Yoke's Fresh Market | -0.0% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Yoke's Fresh Market locations across 3 US states. Washington holds 72% of them.
Tracked stores by state
- Washington 13
- Idaho 3
- Montana 2
Customer overlap
Who shops at Yoke's Fresh Market
Tracked chains Yoke's Fresh Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fairchild AFB
100
Fairchild Commissary
82
Amerimart
66
Good Food Store
63
NomNom
55
Seright's Ace Hardware
46
Pilgrim's Market
44
Northern Quest Resort & Casino
42
Huckleberry's Natural Market
42
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